AGILE MARKETING: A COMPLETE OVERVIEW



Our patience level is growing thinner and thinner with the advancement of technology. We want everything to happen quickly. The same trend is required in marketing. Agile marketing is introduced to tackle ever changing customers' expectations.

Agile marketing is a marketing approach that uses principles of agile methodology (that are typically used in software development) for managing marketing related projects.

The main purpose of agile marketing is to complete projects quickly and effectively. It follows an incremental approach where teams complete a project by dividing it into smaller portions rather than completing it in one go.

Here's a quick overview of how agile marketing works:

1. Making customers priority

This marketing strategy never gets old. Customers' goals are identified and are given priority.

2. Working on a project in chunks

The project is divided into smaller chunks. Cross-functional teams are set up to work on the project step by step. Such teams consist of people from all relevant departments such as content design, data or analytics, inbound marketing, code, and project management. They all sit together and work at the same time.

3. Sprints

Teams work in sprints. Sprints are a bounded environment for action, typically one month or less, for teams to work hard and complete a bite-sized project.

4. Daily Scrum

The Daily Scrum is held on a daily basis for 15 minutes where each team reviews their progress towards the Sprint Goal

5. Progress Tracking Board

Progress can be tracked on software or more traditional physical boards, i.e., whiteboards.

6. Iterations

If teams don't see the desired outcomes, they identify the problem and iterate on the process for a better response from the customers. It can be convenient because you can troubleshoot the problems earlier.

References:

https://moz.com/blog/agile-marketing-whiteboard-friday

https://www.proofhub.com/articles/agile-marketing

https://www.workfront.com/project-management/methodologies/agile/agile-marketing

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/agile-marketing-a-step-by-step-guide#